This aspect of capturing or quantifying behavior and predicting which strategies and personalization options will lead quickest to trust is an emerging field of research which makes e-commerce the most unique selling channel today (Sinclaire, Simon, Wilkes, 2010). Finally, there are the theories being created that attempt to explain the wide variation in e-commerce adoption over time. These theories are quick to point out that personalization is vital to attain a high level of user adoption and continued use of a website for ordering products (Grandon, Nasco, Mykytyn, 2011). The analyses of why adoption varies so much across e-commerce websites also are being linked to the latency and relevancy of content streams and expertise offered for no charge. This strategy is one many companies in B2B marketing rely on, as they have the opportunity to become trusted advisors to their potential clients by sharing in-depth expertise at no charge (Grandon, Nasco, Mykytyn, 2011). For B2B marketers, their...

The use of e-commerce websites to strengthen and clarify value propositions in B2B markets is also prevalent today.
References

Grandon, E., Nasco, S., & Mykytyn, P.. (2011). Comparing theories to explain e-commerce adoption. Journal of Business Research, 64(3), 292.'

Kubiak, B., & Weichbroth, P.. (2010). Cross- and Up-selling Techniques in E-Commerce Activities. Journal of Internet Banking and Commerce: Special Issue for ICEP 2010 (International Conference..., 15(3), 1-7.

Sinclaire, J., Simon, J., & Wilkes, R.. (2010). A Prediction Model for Initial Trust Formation in Electronic Commerce. International Business Research, 3(4), 17-27.

Su, C., & Chuang, H.. (2011). Toward Mass Customized Product Deployment in E-Commerce: The Modularization Function and Postponement Strategy. Journal…